Southern Champion Tray
The concept of Sustainability is fast becoming a driving force in our industry and our culture. Southern Champion Tray wholeheartedly endorses this effort to do everything we can to live in harmony with our environment and to do so in a way that preserves and protects our world for future generations. We believe that paperboard packaging is uniquely positioned to play a role in promoting sustainable practices and we are proud to offer our customers the advantages that paperboard offers. However, the concept of sustainability goes beyond our product. It impacts how we operate our company and how we serve our customers.

What is sustainability? The Brundtland Report (1987) defined sustainability as "meeting the needs of the present without compromising the ability of future generations to meet their own needs".

Perhaps the simplest example of sustainability is nature where nothing is wasted and the natural cycles remain in balance. There are no wasted byproducts in nature.

True sustainability is not anti-growth, nor is it environmentalism without regard for the bottom line. Forest Reinhardt in a 1999 HBR article stated, "Managers should make environmental investments for the same reason they make other investments: because they expect them to deliver positive returns or to reduce risks."

Southern Champion Tray embraces the goal of seeking sustainable solutions to our customers' packaging needs as well as in our internal operations. When the lifecycle of the package is viewed from one end of the supply chain to the other, the most sustainable solutions will result in eliminating waste to landfills and removing toxic materials from processes wherever possible. We are fortunate to be able to offer our customers packaging made from paperboard.

Paperboard Packaging has a great story to tell:

  • Among all packaging choices - plastic, glass, metal, and fiber based materials - only one material can make these claims:
    • originates with a renewable resource - fiber from plants and trees
    • can be easily recycled through the collection infrastructure already in place in most communities
    • can be incinerated for it's energy value when it can no longer be recycled
  • Fiber based substrates like paperboard are the only packaging material grown by the sun
  • Because tree bark and other forest byproducts can be used as fuel to create power, the use of fossil fuels in paperboard manufacturing is greatly minimized
  • Trees are a crop that can be replanted. The focus on saving trees is like having a campaign to save broccoli. There are more trees in the US today than there were 200 years ago thanks to sustainable forestry practices and specialized trees genetically developed to grow fast and straight. The forest products industry plants more trees than it harvests, around 1.7 million trees a day.


Southern Champion Tray is committed to supporting common sense efforts toward a more sustainable future for our children and our customers.