While technology companies claim that print is dead, we believe digital printing is more alive than ever. Mass print through sheet fed, offset, flexo, and gravure has been on the decline since the early 2000s, but short runs are on the rise with more personalization options available through the digital printing process.
Did we mention there are no minimums? Print what you want, when you want. Keep your product artwork ahead of your competition by frequently updating it and keeping it relevant to your customers – holidays, community or corporate events, special causes, weddings, you name it! “It’s not just the ability to print short runs more economically (vs. conventional) that is driving the adoption. It’s an enabler in changing the existing supply chains and to provide increased engagement with existing and potential customers1.” With the digital press, you can offer variable data printing on a variety of substrates, individualizing each product to meet the needs of every individual customer with minimal turnaround.
In addition to customization, the digital process also reduces cost and turnaround time. How? Digital is a process that requires no plates. The system is fully digital, meaning the artwork is transferred to the machine and printed without any extra set up costs. With no plates, this process is more beneficial for the environment than any other process because the waste from plates and set up are eliminated.
Our HP Indigo 30000 is also equipped with a 7-color expanded gamut color engine that can match up to 97% of the PMS color book. It also has an in-line coating unit to give your product a clean finish. Increase your brand awareness with ideal color matching of your brand specs and watch your sales increase.
1: Smithers Pira: The Future of Package Printing to 2019