On the Road to 100: Listening for the Next Century
As we begin the Road to 100, we’re asking an important question: How can we serve our customers even better in the next century?
For nearly 100 years, Southern Champion Tray has grown alongside the businesses we serve. From neighborhood bakeries to national foodservice brands, our customers have helped shape the packaging solutions we create. Their ideas, challenges, and insights have guided how we improve, innovate, and support the industries we proudly serve.
Listening has always been a key part of being a Customer Champion™.
As we approach our 100th anniversary in 2027, we want to deepen that commitment. Throughout this year, we’ll be spending time connecting with customers, distributors, and industry partners to better understand the challenges and opportunities businesses are facing today.
We want to learn more about how packaging can help support operations, protect and present food, and create better customer experiences.
The insights we gather will help guide how we develop new packaging solutions and create resources that make packaging decisions easier for the businesses we serve.
Because being a Customer Champion™ means more than delivering packaging. It means listening, learning, and working alongside our customers so their businesses can continue to grow and thrive.
We’re grateful for the partnerships that have shaped our first century, and we’re excited to keep learning from our customers as we continue down the Road to 100—and beyond.
